ALINE: Helping Websites Live Longer

You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
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Time to Plan for 2019

Did you notice the Halloween decorations go up in late August? And Christmas décor will be on the shelves right after. It seems like retailers are always a few seasons ahead of the rest of us — but with good reason. Advance planning makes it easier to launch campaigns at the right time to hit the...
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Rebranding ALINE: How did we know this was the time?

ALINE, A Marketing Company.  Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it.
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How to Evaluate a Mobile-First Strategy for your Multi-Channel Majority

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers. Then, you can assess if you need...
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Facebook News Feed Changes: Actions you can take now.

Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the...
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SEO is Continuous Improvement—Not a Final Destination

Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve. This happy place exists; however, it’s not finite. SEO Zen is achieved...
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How to Define Your Target Audience

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts. Successful...
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What Marketers Can Learn From Homebrewers

If there’s one thing I’ve noticed from 10 years of making beer, it’s that many homebrewers have a love for differentiation and innovation. These values come in handy during my daily work at A-LINE with our client family. Lessons learned from homebrewers on branding, naming and storytelling can...
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What to Expect after Your Website Launches

Congratulations! Your organization just launched its first website to the world! After months of making tough choices, reviewing documents, talking and emailing with your awesome A-LINE contacts, and clicking enough links to make your fingers sore, your hard work is finally available for the world...
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Voice Searches and SEO

A change is happening in search-engine rankings…again. (Feeling curious? Check out this cool infographic on the Visual History of Google Algorithm Updates). This most recent shift we’re now seeing relates to voice search. Voice search refers to those times you ask a question to your phone, your...
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