Track That Data!

Analyzing website and digital marketing data is essential for reaching your goals If visitors come to your website from an email, but no one is there to gather or review their actions, did it ever really happen? In other words (to be less existential), what’s the point of all your marketing if...
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Branding Done Right: Research, Strategy, Consistency

When we talk to people and organizations about marketing, pretty much every one of them understands they need a professional, strong, attractive logo and visual identity. Ditto an overall message. All of this (and more) falls under the broad category of branding. What isn’t always as clear is...
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What is Google My Business?

We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients...
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Utility Company Marketing: Shift from Cost Center to Revenue Driver

Invisible to users. Indifference to the experience. Tolerance because there isn’t another choice. Historically, these statements could sum up customers’ thoughts and feelings about their local gas, electric or water provider – until there’s a disruption in service. But times are changing. With...
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Five tips to stop pitching and start connecting

I chuckle when I read about Millennials because, according to some definitions, I’m in the club (born 1980). One reference that stood out to me is that Millennials aren’t comfortable with pushy, old-school sales tactics. That certainly applies to me, but then again, who really wants this at any...
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Spread the Word to Buy Local

If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season,...
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A-LINE'S Guide to Using Twitter

Twitter has been a platform for national revolutions, incredible marketing promotions and powerful social movements—as well as a forum for ruined careers and painful marketing snafus. But with 90% of Twitter users engaging with small or medium-sized businesses on the platform, odds are customers...
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A-LINE'S Guide to Instagram

Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of...
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ALINE'S Guide to Unleashing the Power of Images

Think about the last day that you spent on social media: What kind of information did you click on? What did you share? What did you post? And what do you still remember today? Odds are that your answer to most of those questions involved images—photos or graphics that made you laugh, connected you...
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ALINE'S Guide to Branding

Do I Really Need a Brand? The short answer: You already have one (and maintaining it is absolutely necessary!) Jeff Bezos, founder of Amazon famously said “Your brand is what other people say about you when you're not in the room.” In other words, no matter the size or age of your business, your...
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