Crisis Communication Planning

If you don't have a crisis communication plan, you're putting all your hard work at risk
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Using Video to Build Your Brand

It's time for your business to embrace video Using video in your marketing strategy can help promote your business in powerful ways. Videos can connect with potential and existing customers, convey your core values and share educational content with viewers. Think about it: as you scroll through...
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Does your marketing strategy need Instagram?

You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for...
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How Anyone Can Write Better Web Content


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Clemson in the Fall

Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout...
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When Is It Time for a Brand Audit?

Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do...
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Where to sharpen your blades: 7 go-to resources for news, marketing and web.

As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world. Unfortunately, with the proliferation of social media, it doesn’t take thousands of years to...
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Digital Marketing in the 21st Century?

Recently A-LINEr co-founder Charles Refshauge spent some time in the studio with South Carolina Business Review's Mike Switzer in Columbia, SC. In this short interview, Charles shares thoughts on the state of digital marketing in 2017 and how A-LINE is growing with it.
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How to Define Your Target Audience

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts. Successful...
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Thoughtful Naming for Businesses & Brands

To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon...
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