Rebranding ALINE: How did we know this was the time?

ALINE, A Marketing Company.  Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it.
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How to Evaluate a Mobile-First Strategy for your Multi-Channel Majority

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers. Then, you can assess if you need...
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Hello from Haiti: Q&A with Claiborne

A-LINErs love to travel, and if we can travel with a mission, that’s even better! We caught up with fellow A-LINEr Claiborne Linvill, who’s on a medical mission trip in Haiti, to learn more about her experience there. She’s also chronicling her travels on her blog. 1. What's the purpose of your...
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Fireforge Crafted Beer pouring this Spring

As a local business, we love to support our local companies and start-ups. It doesn’t hurt when they’re homegrown within the A-LINE team -- and it’s craft beer. As you know, we take beverages, both hot and cold very seriously. We’d like to congratulate fellow A-LINEr Nicole Cendrowski and her...
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The ALINE Yearbook: Celebrating 2017 and Eager for 2018

It’s been a little while since we’ve signed yearbooks – or even opened ours to chuckle about awkward haircuts, questionable fashion sense, and the messages our friends wrote. Reflecting on 2017, Team ALINE has much to celebrate. We’re thankful to have a happy and healthy team – and to work with fun...
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A big ALINE welcome to Will Rothschild

We’d like to welcome long-time Spartanburg resident and friend Will Rothschild to the A-LINE team! With a background in award-winning journalism, strategic communications and marketing, Will’s talents and insight will be a great addition to our crew. Learn a little bit more about Will: What would...
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Autumn and early winter homegrown fun in Greenville, SC

October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or...
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Fall Fun: What to do in Asheville & Western North Carolina

The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better. As the weather cools down and the leaves turn vibrant hues, there are so many fun things to do...
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Clemson in the Fall

Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout...
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Employee Insight: Toby MacDermott

To conclude this round of employee spotlights, we’ve interviewed one of A-LINE’s developers, Toby MacDermott. Here, Toby answers questions about what’s behind the scenes in web development, successful website projects, and the benefits of fresh air. What trends do you see in website development...
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