Time to Plan for 2019

Did you notice the Halloween decorations go up in late August? And Christmas décor will be on the shelves right after. It seems like retailers are always a few seasons ahead of the rest of us — but with good reason. Advance planning makes it easier to launch campaigns at the right time to hit the...
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Track That Data!

Analyzing website and digital marketing data is essential for reaching your goals If visitors come to your website from an email, but no one is there to gather or review their actions, did it ever really happen? In other words (to be less existential), what’s the point of all your marketing if...
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Rebranding ALINE: How did we know this was the time?

ALINE, A Marketing Company.  Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it.
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How to Evaluate a Mobile-First Strategy for your Multi-Channel Majority

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers. Then, you can assess if you need...
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