Five tips to stop pitching and start connecting

I chuckle when I read about Millennials because, according to some definitions, I’m in the club (born 1980). One reference that stood out to me is that Millennials aren’t comfortable with pushy, old-school sales tactics. That certainly applies to me, but then again, who really wants this at any...
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Spread the Word to Buy Local

If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season,...
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The Bottom Line: Smart Websites Increase Sales

If you’ve ever asked a customer for a review, you know you can get a mixed bag of responses. At A-LINE, we’re always thrilled to hear from happy clients who are excited about the new look of their brand or the increased functionality of their website. But the other day, we got some feedback that...
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How much should you budget for marketing?

How many times have you heard in your life that you need to make a budget and stick with it? While we probably all agree that this is wise advice, it can be difficult to follow—especially when running a business or nonprofit organization. However, developing a budget can ensure that you not only...
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A-LINE'S Guide to Using Twitter

Twitter has been a platform for national revolutions, incredible marketing promotions and powerful social movements—as well as a forum for ruined careers and painful marketing snafus. But with 90% of Twitter users engaging with small or medium-sized businesses on the platform, odds are customers...
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So You Need a New Website….

If your company has realized you need a new website—or if you’re a new company ready to launch yourself online—then you’re probably swimming with questions. Who should we hire? Do we need a professional team or just a guy who’s good with computers? What’s involved? How long will it take? And—maybe...
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A-LINE'S Guide to Instagram

Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of...
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A-LINE offers the full package

I just completed a renovation of my kitchen. The work included painting the cabinets and walls, building a pantry, putting in new counter tops and installing updated appliances. I had done a lot of research and had a general idea of how to do each project and who could help me with it, but in the...
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ALINE'S Guide to Unleashing the Power of Images

Think about the last day that you spent on social media: What kind of information did you click on? What did you share? What did you post? And what do you still remember today? Odds are that your answer to most of those questions involved images—photos or graphics that made you laugh, connected you...
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Jump in, Jump Out. Introduce yourself

We may be dating ourselves a bit at this point, but do you remember the game in elementary school when you had just a split second to jump inside a circle and come up with a witty rhyme to “introduce yourself” to those who encircled you? At 12 years old, it was nothing short of paralyzing. I could...
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