Employee Insight: Sterling Draper

This is the first blog in a new series that A-LINE is launching in which we’ll interview our own staff about how they perceive their jobs and this industry, and what insights they have to help clients. We hope these interviews showcase the variety of minds and skill sets at work here, and help us...
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Voice Searches and SEO

A change is happening in search-engine rankings…again. (Feeling curious? Check out this cool infographic on the Visual History of Google Algorithm Updates). This most recent shift we’re now seeing relates to voice search. Voice search refers to those times you ask a question to your phone, your...
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What is Google My Business?

We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients...
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Measuring Made Simple

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Marketing efforts can sometimes feel like shouting into a void. Who’s hearing your message? Are they responding to it? Is it reaching the people you want it to reach? To get a grasp of these...
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Is it time for a new logo?

If you’re starting a new company or a new initiative, you probably already know that you need to have a logo designed. But if you’re part of company that’s been around for years or even decades, it can be hard to know when it’s time for a refresh or a completely new logo. Many of A-LINE’s clients...
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7 Questions to Ask Internally Before You Hire a Web Development Firm

You and your coworkers may have recently come to the decision that you need a new website (Not sure if you need one? Review our “Does my website need a revamp” infographic). Or maybe you’re a new company ready to go public online. In either case, you’re likely researching web firms, asking for...
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A Virtual High Five to Greenville Brands Making an Impact

We love A-LINE’s new office space in downtown Greenville, S.C. To say that Greenville has changed and grown a lot in the last decade would be an understatement, and we’re proud to be part of this booming, energetic, outdoorsy, foodie and fun Southern city. Along with the city’s growth, many...
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Utility Company Marketing: Shift from Cost Center to Revenue Driver

Invisible to users. Indifference to the experience. Tolerance because there isn’t another choice. Historically, these statements could sum up customers’ thoughts and feelings about their local gas, electric or water provider – until there’s a disruption in service. But times are changing. With...
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A-LINE Opens in Greenville

A-LINE is thrilled to be one of the first nine creative services companies to open an office in Endeavor, a new co-working office space and the latest addition to the ONE building in downtown Greenville. As one of the charter companies in a hub of creative businesses, our team is looking forward to...
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Online Relationships: Not Just for Dating Sites

We’ve all heard the term “online relationship,” but have you ever really thought about what it means? Can you truly have a relationship that is entirely in text or shared photos, without the personal interaction? Can you learn enough about a person through an online profile to develop real feelings...
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