Clemson in the Fall

Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout...
read more

When Is It Time for a Brand Audit?

Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do...
read more

Where to sharpen your blades: 7 go-to resources for news, marketing and web.

As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world. Unfortunately, with the proliferation of social media, it doesn’t take thousands of years to...
read more

Digital Marketing in the 21st Century?

Recently A-LINEr co-founder Charles Refshauge spent some time in the studio with South Carolina Business Review's Mike Switzer in Columbia, SC. In this short interview, Charles shares thoughts on the state of digital marketing in 2017 and how A-LINE is growing with it.
read more

How to Define Your Target Audience

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts. Successful...
read more

Thoughtful Naming for Businesses & Brands

To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon...
read more

Client Spotlight: Spartanburg Water

The first chartered waterworks opened in Spartanburg Country in 1887. Over the past 130 years, the company we now call Spartanburg Water has been a vibrant, progressive utility that goes above and beyond in providing water and sewer service. Spartanburg Water is synonymous with community. The team...
read more

Why Do People Follow Brands on Facebook?

“I’m not sure why someone would want to follow our brand on social media.” I hear this from our current clients, as well as prospective ones. Usually, after digging deeper, they admit they feel their industry is boring or “old school;” they’re uncomfortable using the technology effectively; or...
read more

Community Engagement Marketing: 3 Things You Can Do Now

The role that community engagement can play in marketing is bigger than ever before. Humans are wired for connectedness—and today we have the opportunity to engage in person and on a variety of online platforms. Engagement, however, goes way beyond an occasional post to your Twitter account, or a...
read more

Employee Insight: Toby MacDermott

To conclude this round of employee spotlights, we’ve interviewed one of A-LINE’s developers, Toby MacDermott. Here, Toby answers questions about what’s behind the scenes in web development, successful website projects, and the benefits of fresh air. What trends do you see in website development...
read more
1 2 3 4 5
7