Track That Data!

Analyzing website and digital marketing data is essential for reaching your goals If visitors come to your website from an email, but no one is there to gather or review their actions, did it ever really happen? In other words (to be less existential), what’s the point of all your marketing if...
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Happy Fall Y'all!

Reason No. Eleventy Billion Why We Love Where We Live: Autumn Here Is Undefeated Happy fall y’all! This is hands-down our favorite time of year. Fall offers an opportunity to get outdoors a little more, take in a few more area events, and raise a glass of seasonal brew to our amazing team and...
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Crisis Communication Planning

If you don't have a crisis communication plan, you're putting all your hard work at risk
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Using Video to Build Your Brand

It's time for your business to embrace video Using video in your marketing strategy can help promote your business in powerful ways. Videos can connect with potential and existing customers, convey your core values and share educational content with viewers. Think about it: as you scroll through...
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Branding Done Right: Research, Strategy, Consistency

When we talk to people and organizations about marketing, pretty much every one of them understands they need a professional, strong, attractive logo and visual identity. Ditto an overall message. All of this (and more) falls under the broad category of branding. What isn’t always as clear is...
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Rebranding ALINE: How did we know this was the time?

ALINE, A Marketing Company.  Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it.
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The Criterium: A big idea, and a big payoff for Spartanburg

When Partners for Active Living announced the first Criterium bicycle race in Downtown Spartanburg 13 years ago, you could have heard a collective response from our hometown that sounded something like, “Huh?”
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How to Evaluate a Mobile-First Strategy for your Multi-Channel Majority

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers. Then, you can assess if you need...
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Facebook News Feed Changes: Actions you can take now.

Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the...
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Hello from Haiti: Q&A with Claiborne

A-LINErs love to travel, and if we can travel with a mission, that’s even better! We caught up with fellow A-LINEr Claiborne Linvill, who’s on a medical mission trip in Haiti, to learn more about her experience there. She’s also chronicling her travels on her blog. 1. What's the purpose of your...
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