The Criterium: A big idea, and a big payoff for Spartanburg

When Partners for Active Living announced the first Criterium bicycle race in Downtown Spartanburg 13 years ago, you could have heard a collective response from our hometown that sounded something like, “Huh?”
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How to Evaluate a Mobile-First Strategy for your Multi-Channel Majority

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers. Then, you can assess if you need...
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Facebook News Feed Changes: Actions you can take now.

Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the...
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Hello from Haiti: Q&A with Claiborne

A-LINErs love to travel, and if we can travel with a mission, that’s even better! We caught up with fellow A-LINEr Claiborne Linvill, who’s on a medical mission trip in Haiti, to learn more about her experience there. She’s also chronicling her travels on her blog. 1. What's the purpose of your...
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Fireforge Crafted Beer pouring this Spring

As a local business, we love to support our local companies and start-ups. It doesn’t hurt when they’re homegrown within the A-LINE team -- and it’s craft beer. As you know, we take beverages, both hot and cold very seriously. We’d like to congratulate fellow A-LINEr Nicole Cendrowski and her...
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The ALINE Yearbook: Celebrating 2017 and Eager for 2018

It’s been a little while since we’ve signed yearbooks – or even opened ours to chuckle about awkward haircuts, questionable fashion sense, and the messages our friends wrote. Reflecting on 2017, Team ALINE has much to celebrate. We’re thankful to have a happy and healthy team – and to work with fun...
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A big ALINE welcome to Will Rothschild

We’d like to welcome long-time Spartanburg resident and friend Will Rothschild to the A-LINE team! With a background in award-winning journalism, strategic communications and marketing, Will’s talents and insight will be a great addition to our crew. Learn a little bit more about Will: What would...
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Autumn and early winter homegrown fun in Greenville, SC

October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or...
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SEO is Continuous Improvement—Not a Final Destination

Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve. This happy place exists; however, it’s not finite. SEO Zen is achieved...
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Does your marketing strategy need Instagram?

You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for...
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