Branding Done Right: Research, Strategy, Consistency

When we talk to people and organizations about marketing, pretty much every one of them understands they need a professional, strong, attractive logo and visual identity. Ditto an overall message. All of this (and more) falls under the broad category of branding. What isn’t always as clear is...
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Rebranding ALINE: How did we know this was the time?

ALINE, A Marketing Company.  Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it.
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